Mi Flow

MiFlow is a Miami-born beverage brand built around two distinct drinking cultures.

Their hard seltzer line was designed for the energy of live events and activations — made for Gen Z audiences showing up to concerts and late-night experiences.

Their spirits line spoke to a slightly older crowd, millennials who wanted something to pour at a hangout, not a festival.

To introduce both products to Miami's market, the brand looked to culture as the entry point — tapping into the city's Latin roots, its music scene, and its network of influential voices to build awareness before a single bottle hit shelves.