MALVA.
I'm a bilingual (English/Spanish) Associate Creative Director and Social Media Strategist specializing in music, entertainment, lifestyle, and Latin culture. I build brands that feel native to the culture, from festival campaigns and artist launches to integrated social strategy that drives real community and measurable results.
featured projects.
Brand campaigns, digital experiences, and community-building across industries.
deep tropics
music, art, & style festival
Community Driven-Growth: Deep Tropics + Deep Culture’s social media and community strategy
MiFLOW
hard seltzer & spirits
Vibrant Sips and Beats: MiFlow’s Lifestyle Brand Identity and Events
independent brand work
A selection of brand-building and identity work for small businesses and independent brands.
Silvia colina
pastry Shop
Silvia Colina is a Miami-based artisanal pastry shop with a product beautiful enough to sell itself — it just needed a visual identity and social presence to match.
I led the full creative direction for the brand's Instagram, building a cohesive aesthetic that complemented the products and the shop's ambiance while driving awareness and sales growth.
Carolina Ruiz
Real Estate
Carolina Ruizis a Miami-based realtor and former Chilean model targeting high-net-worth clients in the Latin market. She had the personality, the network, and the listings — what she needed was a personal brand that made wealthy Chilean buyers trust her with one of the biggest decisions of their lives.
The strategy leaned into education and relatability alongside aspirational lifestyle content, making her feel knowledgeable, approachable, and aspirational all at once. The result was a modernized brand presence that spoke directly to her target audience in both language and aesthetic.
Nanai sweets
Nanai Sweets is a Miami-based artisanal brand bringing a traditional Chilean delicacy — dulce de leche treats — to local markets. The challenge was making something handmade and deeply cultural feel fresh, modern, and shareable to a bilingual Miami audience.
I led the full creative development, giving a beloved Chilean treat the visual identity it deserved to stand out in a new market.
