ABOuT ME.

I’m Malva Estay, a bilingual Social Media Director and Senior Art Director focused on building and strengthening communities through platform-native storytelling, cultural fluency, creative direction, and experiential art.

I help brands show up with clarity, purpose, and a distinct point of view on social media, in real life, and everywhere in between. My work blends strategic leadership with cultural insight to create content ecosystems and immersive brand experiences that resonate, connect, and drive impact.

I don’t just manage platforms, I lead the creative vision that keeps communities engaged and brands relevant.