I'm Malva Estay, a bilingual (English/Spanish) Associate Creative Director and Social Media Strategist specializing in music, entertainment, and Latin culture.

I build brands that feel native to the culture. My work blends creative direction with strategic thinking to craft content ecosystems, visual systems, and experiential campaigns that deepen community and drive real momentum, both online and IRL.

With 7+ years working across entertainment and lifestyle brands, I lead with cultural insight, a sharp eye for storytelling, and cross-functional fluency that turns creative vision into measurable results.

Based in Miami. Open to full-time, contract, and project-based roles.