Deep Tropics is Nashville's premier electronic music festival and North America's greenest — spanning three days, four stages, and a global lineup of house, techno, and bass artists. Praised by the New York Times and Forbes, it sits at the intersection of world-class music, immersive art, and conscious wellness.
I joined as Social Media Director and was promoted to Creative Director, leading the full brand experience across Deep Tropics and its sister nonprofit Deep Culture. The result was the festival's first sold-out year — built on a strategy that deepened community loyalty while expanding reach to new audiences.
MY ROLE.
I led social media strategy and execution across all platforms, managing a creative team of designers, video editors, and photographers to produce content that felt native to the brand’s culture.
I oversaw content production end-to-end, from shoot direction to post, and served as the primary liaison between artists, talent agencies, and brand partners to coordinate campaign rollouts and keep messaging consistent across every touchpoint.
