Philip Karto
Philip Karto is a French luxury designer with a personality as distinct as his pieces — outspoken, artistic, vintage-tinged, and unapologetically rock 'n' roll. The brand needed content that matched that energy and gave followers a reason to stay.
I led social media and art direction, transforming the Instagram presence into a visual world that felt like an extension of the brand itself, pulling followers into the artistic process while making the culture and personality of the brand impossible to ignore.
MY ROLE.
Social media strategy, art direction, on-set photography direction, and content creation — building a cohesive visual world across Instagram that drove a 35% increase in online sales.
