brought the digital experience of Deep Tropics to life through community-driven storytelling, strategic content, and platform growth, fueling the festival’s first-ever sellout.
Managed social pages for both Deep Tropics and Deep Culture, aligning visuals, voice, and values across Instagram, TikTok, Facebook, and Threads.
Between March and August 2025, I led Deep Tropics’ social media strategy, generating over 8.7 million total views on Instagram alone. Of these, 5.4 million were organic, driven by intentional content planning, creator collaborations, and community-first engagement. Our efforts also sparked 110,000+ interactions, representing a 3,500% increase in engagement compared to the prior year. This digital momentum played a pivotal role in the festival’s first-ever sellout and its largest, most ambitious production to date.